Integrated Advertising, Promotion, and Marketing Communications 8th Edition

Integrated Advertising, Promotion, and Marketing Communications 8th Edition | ISBN-13: 9780134484136

Study Integrated Advertising, Promotion, and Marketing Communications 8th Edition, a comprehensive textbook covering management principles, strategy, organizational behavior, and real-world business cases. This 8th edition delivers clear explanations and up-to-date content to help you succeed in coursework, exams, and certification prep. Perfect for business and management students. ISBN-13: 9780134484136.

ISBN-13: 9780134484136